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| OCTOBER 26, 2011, THE METROPOLITAN CLUB, NYC |
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Asset Raising: Out-marketing competitors in today’s environment
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Bruce Frumerman
CEO
Frumerman & Nemeth Inc.
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| Bruce Frumerman is President of Frumerman & Nemeth Inc., a communications and sales marketing consultancy that helps financial services firms create brand identities for their organizations and develop and implement effective marketing strategies and programs. His firm’s work has helped money management clients attract over $7 billion in new assets, yet they are not third-party marketers. Mr. Frumerman has thirty years' experience in helping money management firm clients to educate and persuade people to understand and buy into how they invest. His clients include hedge funds, institutional money management firms, funds of funds, mutual funds, SMA money managers, private equity investment firms and financial planning firms serving the high net worth market. Mr. Frumerman is a frequent speaker at various events and also has been published addressing the subject for HedgeWorld, Canadian Hedgewatch, Emerging Manager Focus, Investor Relations Newsletter and Hedge Connection. Additionally, he wrote the chapter on marketing for the Thomson Reuters IFR Market Intelligence special report, "Which Way Next For Hedge Funds? A Guide For Managers, Banks and Investors". |
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Rachel Minard
Founder & CEO
Minard Capital, LLC
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| Rachel Minard is the Founder and CEO of Minard Capital LLC, a global institutional marketing intelligence and asset raising firm based in San Francisco and New York City. Before building Minard Capital, Rachel built and managed global institutional investment businesses for twenty years, including twelve years building fund of hedge fund firms, notably Cadogan Management and Corbin Capital Partners. Raising over $10 billion in the course of her career, Rachel started her marketing career in 1991 after her first company was hired to build the Ronald Reagan Presidential Library. Rachel holds a B.A. in journalism with honors from Northeastern University with notable distinction as a Wesley W. Marple Distinguished Lecturer by the university. She serves on several-high profile advisory boards, has won numerous industry awards for institutional marketing and is a member of the Investment Sub-Committee of the Westover School Endowment. She is also a frequent keynote at industry conferences including appearances on NPR, TEDsf and CNBC. Her first book, Speaking in Thumbs: The Handbook of Empathy is due next Fall 2013. |
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