An NFC team has prevailed in the Big Show now 23 out of 44 times. When that happens, the Standard & Poor’s 500 stock index has finished the year with an average return of 15%, more than twice the average return delivered by the index when an AFC team wins, said Richard Peterson, Standard &Poor’s director of markets, credit and risk strategies.

But even a better omen is the fact that the New Orleans Saints claimed their first-ever Lombardi trophy. In years in which teams win the Super Bowl for the first time, the S&P 500 has produced an average return of 20%. Furthermore, years in which the Super Bowl is staged in Florida the S&P 500 has returned an average of 17%—more than twice the return when the game is played outside the Sunshine State. It’s unclear what the market does in years when most people felt the commercials weren’t so great.

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